Engaging with digital services is to some degree a Faustian bargain. The person using the service has to give up some privacy and data in exchange for access to communication, shopping, or information. …


The challenge set was to investigate the following question: “How might we create a service that delivers financial wellness”, for the persona below.

Challenge and Persona — a short description, using text and photographs, of our target user

Approaching the brief — initial thoughts and hypotheses

The user is/has:

  • early in their career
  • a consistent salary with some extra money to spend
  • careful with money
  • probably comfortable around technology

The user needs:

  • a…

Flore Nove-Josserand

Digital designer, artist, educator, UX student, protean human.

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